Adda Work is a traditional form of exquisite hand embroidery performed on a large wooden frame called an “Adda.” This trade teaches intricate techniques like Tilla work, Zardosi, Dabka, Sitara (sequin) work, and Moti (bead) work. It is highly valued in the Pakistani fashion industry, especially for bridal and formal wear. The training helps rural artisans refine their skills to meet commercial standards, allowing them to take orders from urban boutiques or set up collective business units.
The Southern Punjab Poverty Alleviation Project (SPPAP) is a transformative initiative aimed at reducing poverty in most economically challenged districts of Southern Punjab. Supported by the International Fund for Agricultural Development (IFAD), the project is implemented through a financial agreement between the Government of Pakistan and IFAD. Oversight is provided by the Project Steering Committee (PSC), chaired and administered by the Punjab Planning & Development Board.